Dr. Wouter Hensens the Executive Dean of Stenden South Africa, a campus of NHL Stenden University of Applied Sciences in the coastal town of Port Alfred, South Africa. His doctoral research focussed on the impact of online guest reviews on conventional Hotel Classification systems, and this started an academic interest in online reviews. His work includes the integration of online review data in hotel rating systems in Abu Dhabi, Qatar, Bahrain and Sharjah and a number of publications on the nature and use of online review data.