THE GOOD,
THE BAD,
AND THE EMOJI
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THE GOOD,
THE BAD,
AND THE EMOJI
THE GOOD,
THE BAD,
AND THE EMOJI
Menno Beker, Hans Keukenschrijver, Wouter Hensens
The Good, The Bad, and The Emoji - Mastering the Art of Review Data
Dit boek over reviews is diepgaand en toch uiterst toegankelijk, en verdient absoluut een review.
Het boek biedt een plezierige combinatie van inspirerende voorbeelden, zoals waarom hotelranglijsten niet langer gedomineerd worden door ketens, tot diepgaande inzichten over het verzamelen en analyseren van recensies, inclusief uitleg over hoe webscrapers werken. Daarnaast bevat het boek inspirerende voorbeelden uit de hospitality- en e-commerce. Het legt op een begrijpelijke manier uit hoe de kracht van reviews werkt en hoe David hiermee Goliath kan verslaan. (Rob de Bruijn)
Menno, Hans and Wouter highlight the topic with practical use cases. Their approach not only makes the subject clear and easy to follow, but also provides readers with concrete examples. They have made an advanced subject accessible to a wide audience. Clear, guiding book that can be used immediately in practice.
(R.Westmeijer)
I received the book yesterday and finished it in just one day. This book dives deep into the fast-paced, interconnected world of online reviews and examines the influential power of customer feedback on product success. The book genuinely is a must-read for any marketer looking to level up their PLG game.
(Canberk Beker)
‘The Good, The Bad, and The Emoji: Mastering
The Art of Review Data, delves into the fast-paced,
interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to the sources, analysis, and applications of review data. “A must-read for any marketer aiming to master the digital age”.
The writers are considered the experts in the field of reputation management on the rapidly changing digital world on innovation, organisations and leadership.
Super bedankt N.P. Bronsvoort voor het schrijven van deze review
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